Brand builder, ex-Head of Beauty Buying at Liberty London, consultant, speaker, editorial thinker, British Beauty Council advisor, fragrance obsessive.
Rhea Cartwright is a beauty strategist, consultant and broadcaster working at the intersection of beauty, business, media and culture. Over the past decade, she has built a career across beauty journalism — writing for Vogue, Refinery29 and Net-a-Porter — luxury retail, buying and strategy, developing a reputation for pairing taste with substance, and instinct with commercial clarity. Formerly Head of Beauty Buying at Liberty London, she is known for combining sharp commercial instinct with thoughtful curation and culturally relevant storytelling.
Today, she works across consulting, speaking, hosting and partnerships - helping brands refine their positioning, tell stronger stories, and connect more meaningfully with modern consumers. Few people in the industry have reviewed the product, bought the range, and built the strategy - Rhea has done all three.
Selected Clients & Partners
What I do
Working at the intersection of beauty, brand, media and culture, I help brands sharpen their positioning, strengthen their storytelling and connect more meaningfully with today’s consumer.
Whether behind the scenes, on stage or in front of the camera, I bring strategic insight, cultural fluency and deep industry experience to every project.
-
Advising brands and retailers on positioning, storytelling, UK market entry, product and range strategy, retail thinking and founder clarity. Commercially grounded, culturally relevant, and built for impact.
Book a call here
-
Keynotes, panel moderation, founder conversations and brand events - delivered with warmth, clarity and authority. Equally at home speaking to consumers, founders and industry leaders.
-
Thoughtful, trust-led collaborations across social, editorial, video, newsletter and live formats. I create partnerships that feel credible, culturally aware and genuinely resonant.
-
Integrated opportunities across my podcast and newsletter for brands that want to show up in a way that feels aligned, intelligent and lasting - not just visible for a moment.
Book The Brief
60 minutes. One-to-one. Honest, commercial, culturally fluent thinking.
A focused advisory session for founders, consultants and creative operators who need clarity, perspective and a smarter next move.
Bring a positioning question, a brand you’re building, a pitch you’re preparing, a launch you want to stress-test, or a career move you can’t quite call. Leave with clarity on your next steps and the confidence to take action.
With 15 years across brand strategy, beauty journalism (Vogue, Refinery29, Net-a-Porter), and luxury retail (as former Head of Beauty Buying at Liberty London), I can pressure-test your thinking from every angle: as the customer, the buyer, the editor and the strategist.
Few people in this industry have reviewed the product, bought the range and built the strategy. The Brief brings all three perspectives into one hour.
Best for: founders, consultants, creative business owners and brand professionals - especially in beauty, wellness and adjacent creative industries.
Let’s work together
Whether it’s a consulting project, speaking engagement, brand partnership or something more bespoke, I’d love to hear from you.